What sets IPA apart as a truly “full service” public affairs firm is our focused approach to creating success for our clients. We design, execute and evaluate comprehensive communication strategies to achieve maximum results based upon our individual clients’ objectives. Our broad-based communications experience facilitates results for our corporate and non-profit clients by integrating communication strategies and successfully engaging key public sector audiences.
The message is the most important factor in communication. Our tactical approach to delivering fact-based and data-driven messaging strategies is achieved through superior creativity, focused execution, and a keen understanding of the process. Our approach to success includes but is not limited to:
- State-level Direct Advocacy and Issue Management
IPA has a keen knowledge of the political process and a strong network of relationships with key policymakers, making our firm effective advocates for our clients’ issues before governmental entities. We specialize in utilizing multimedia message campaigns to promote public policy initiatives and build grassroots support while neutralizing opposition. Our involvement begins with strategic planning, followed by implementation and an assessment of success.
State-level Direct Advocacy and Issue Management
- Public Positioning and Business Development
A public positioning effort is similar to any strategic communications campaign designed to achieve the stated objectives of the organization. We have extensive experience assisting our clients in developing business opportunities with public and private sector entities. From helping develop a bid for competitive contract procurements to providing communication services to assist firms with existing public works projects, IPA has unique expertise to position companies in today’s markets.
Public Positioning and Business Development
- Crisis Communications and Media Relations
Effective media relations inform the public of a client’s business objectives in a positive, consistent and credible manner. Likewise, when clients face competitive circumstances or agenda-driven attacks by opponents, they need clear and concise strategies to respond effectively. IPA prepares and implements message development and delivery plans in high-pressure environments to successfully guide our clients through these inevitable threats.
Media Relations and Crisis Communications
- Political Advice and Counsel
IPA has experience working in politics and on political campaigns directly. We convert this knowledge into political consulting services, advising clients on the most effective strategies to interact with elected officials at all levels of government.