Public Positioning and Business Development

IPA has vast experience in developing coalition and public positioning campaigns which are effective and successful when implemented comprehensively. These campaigns take traditional direct advocacy (lobbying) efforts directed at relevant decision makers and enhanced them with solution-oriented communication strategies to win business contracts for our clients. Our approach for this company was no different – structure communication plans to support their private/public partnership business model to fit the needs of their potential government and private-developer clients. While traditional firms have continued to offer conventional methods of delivery, our positioning has given this innovative client a real market advantage to secure more projects.

CLIENT CASE STUDY: Delivering economic development and infrastructure enhancement projects has become a highly competitive and specialized field. When one development company wanted to structure public-private partnerships with an all-in-one approach, they turned to IPA to provide them the communication services necessary to succeed. Because this firm is one of the first to combine financial, technical, design and construction services in one package, their innovative approach had to be properly marketed to appeal to local government decision makers.